Quick definition: A website specification is a short document that explains the objectives, pages, functionalities, content, constraints and success criteria of a digital project. It serves as a common basis between the company and the agency.
A specification does not need to be complicated. Above all, it must help the agency understand what the site must produce: qualified requests, sales, reservations, credibility or organic traffic. This step also makes the estimation of the price of a website in Tunisia beaucoup plus fiable.
Ce qu’il faut inclure
- Presentation of the company, its offers and its targets.
- Objectifs commerciaux et indicateurs attendus.
- Pages to create, content available and content to write.
- Features: forms, catalog, payment, customer area, languages.
- Technical constraints, SEO, hosting, security and maintenance.
The information that really changes the project
Two companies can request a showcase site and receive very different quotes. The difference often comes from the number of pages, the depth of content, the design, the integrations and the expected SEO level. If your need is simple, the guide showcase site Tunisia can help you frame priority pages.
For a redesign, add a diagnosis
In a redesign project, the specifications must also specify what already exists: pages to keep, content to migrate, current performance, SEO positions, technical problems and objectives after going online. Our guide to website redesign in Tunisia details the points to check before touching the design.
Frequently asked questions
How many pages should a specification be?
It can be two or three pages long if the objectives, pages, features and responsibilities are clear. Accuracy matters more than length.
Who should write it?
The company provides the business context. The agency can then transform this information into structure, user journey and technical specifications.
To transform your brief into an action plan, THE ROAD can support you on the website creation, content strategy and online publishing. You can send us your need from the contact page.
