IHEC Store - digital project by THE ROAD

Industry: Education & official merchandising

IHEC Store is an online shop for IHEC Carthage students and graduates, offering official personalized clothing and accessories. The platform provides a simple shopping experience while strengthening the school identity and community engagement.

Our work: UX/UI design, ecommerce development, catalog organization, customer journey optimization and SEO preparation.

  • Clearer and more reassuring product catalog
  • Smooth buying journey on mobile and desktop
  • User experience designed for conversion
  • Technical structure prepared for SEO

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